On the other hand, Tealium iQ Tag Management is a flexible platform that can be used to implement just about any kind of JavaScript solution, including installing an ad vendor's code snippet. The first thing to understand is that Tealium is not an advertiser, so in general, the Tealium endpoints will not be targeted by these lists. However, to avoid the disruptive user experience, website owners are simply using ads from the list of approved advertisers and hoping that their visitors are using the default settings mode. However, for a visitor that really wants to use your site, the ad blocker plugins make it easy to make an exception for the current site. This workaround has the risk of decreasing traffic to your site as more people use ad blockers. This works really well at filtering out your visitors who use ad blockers, but it might work too well. The most common workaround is to detect ad blocking software and display a message to the user that the ad blocker needs to be disabled to use the site. A quick visit to the Chrome Web Store and you're only a couple clicks away from installing an ad blocker. But the ubiquity of browser plugins has made these ad blockers commonplace now. This was knowledge you would need to be able to customize your filter rules with advanced syntax. For example, there is an EasyList forum discussion that has links to help you learn regular expressions. Historically, these tools had only been used by technical people. This is probably a reference to the first Tealium endpoint URL from 2011, which is no longer in use. The Adblock Plus EasyList, which is not used by default and requires opt-in, doesn't include any domains or patterns that match Tealium endpoints, with one minor exception. And to go beyond ad blocking and block tracking pixels, you have to opt-in to a more aggressive blocking setting.įor more information, see Allowing acceptable ads in Adblock Plus. In fact, some ads, such as those determined to be acceptable, will still appear when using the default settings. However, they make it clear that they won't block all tracking all the time. The primary goal of the plugin is to block ads, pop-ups, and tracking.
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